The main focus of the MHRA is the customers health. Due to CBD not being officially regulated to protect the consumer the MHRA have set a series of guidelines.
These guidelines are an official list of what CBD companies in the United Kingdom have to adhere to at the time of writing.
Making any reference to any medical condition or implying that your product could have medicinal benefits would be considered a medical claim.
When making a determinations into borderline products the MHRA considers the following examples to be medical claims:
- References to all medical conditions major to minor including colds, headaches, cuts and bruises, spots, smoking addiction, obesity, arthritis, depression, stress and all childhood disorders and serious diseases.
- References to condition of the mind such as depression, addictions, attention deficit/hyperactivity disorder.
- References to treatment or alleviation of adverse conditions including decongests, relieves pain.
- Reduces inflammation, calms, stops itching, cures insomnia, reduces blood pressure, reduces sugar levels.
- References to the symptoms of disease such as pain, inflammation etc.
What isn’t allowed?
- You are NOT permitted to make any explicit medical claims about your product.
- You are NOT permitted to offer any advice, nor offer any product to treat any specific condition.
- You are NOT to have links to organisations that promote “cancer cures” or other medicinally biased sites.
- You are NOT to publish articles that may imply your products can or have traditionally been used to treat any illness.
- You MUST NOT suggest they talk to any medical professional whatsoever.
- You MUST NOT use any imagery or product names that may imply your products are medicines.
- You MUST NOT make comparison with licensed medicines.
- You MUST NOT use product names which imply the product is a medicine.
- You MUST NOT make references to medical and / or clinical research and testing.
- You MUST NOT make references to the health risks of not taking CBD.
- You MUST NOT publish editorial medicinal claims.
- You MUST NOT publish recommendations by Doctors/health professionals.
- You MUST NOT publish testimonials that include/imply medicinal claims.
- You MUST NOT use graphics that imply medicinal.
- You MUST NOT reference to or reproduce “generic” information.
We can appreciate these regulations are incredibly harsh, but they’re in place to protect the customer and your business.